Liam Cicek – Art Director

GUERLAIN - EID 2025

Guerlain captures the fleeting and transforms it into the eternal. Through the delicate assembly of strass, each fragment finds its place, becoming part of something greater than itself. Like stars gathering into constellations, grains of sand shaping endless dunes, or individuals forming communities, beauty emerges in the union of singular elements. This Eid, Guerlain celebrates the power of togetherness, where each detail, each light, each presence contributes to a collective brilliance.Because when elements come together, they do not simply coexist, they transcend, creating something infinitely more radiant.

This Eid, Guerlain celebrates the power of togetherness through the delicate assembly of strass. Like stars forming constellations or grains of sand shaping dunes, each element contributes to a collective brilliance that transcends the sum of its parts.

Client: Guerlain Eid

Year: 2025

Role: Concept & Art Direction

Agency: Malherbe Paris

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