L'EXTINCTEUR.
What if safety could be desired?
This project reimagines the fire extinguisher as an object of attraction rather than a purely functional tool. By adopting the codes of luxury, it becomes visible, memorable, and anchored in space. More than safety equipment, it turns into a landmark, something people notice, remember, and use to navigate their environment. Because when safety stands out, it stays in mind. Safe is sexy.
This project reimagines the fire extinguisher through the lens of luxury, turning a functional object into a distinctive landmark. By standing out, safety becomes easier to remember, and more likely to be used.
Project: L’Extincteur.
Year: 2024
Role: Concept & Art Direction
Scope: Personal Project